Making Safe the Easy Choice: Practical Behavior Strategies to Influence Safer Road Behaviors

Posted byKirk Vinish, AICPPosted inUncategorizedTags:

While infrastructure and policy are essential for improving road safety, the decisions people make behind the wheel also play a critical role. This session explores practical insights from behavioral science that can help make safer choices easier and more likely. Participants will learn how fast decision-making, emotions, and social context influence behavior, and how these insights can strengthen traffic safety efforts.

Published by Kirk Vinish, AICP

Kirk Vinish, AICP is the TTAP Assistant Director at the Pacific Northwest Transportation Consortium (PacTrans), the USDOT Region 10 University Transportation Center housed in the Department of Civil & Environmental Engineering at the University of Washington. He provides transportation technical assistance, project development support, and capacity-building services to public agencies and Tribal governments across the Pacific Northwest. Kirk’s work focuses on practical implementation, funding strategy, and strengthening local transportation program delivery through applied research and partnership.

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